- The beach cleanup took place along Kite Beach to mark World Cleanup Day
Dubai, United Arab Emirates, 16 September 2022: The Sustainable City, the first fully operational sustainable community in the Middle East, organized a community cleanup campaign to celebrate world cleanup day. The initiative took part in Kite beach and was organized in collaboration with Dubai Municipality. Members from The Sustainable City rallied to clear trash from one of Dubai’s most popular beaches.
With social inclusion in mind, the activity was planned to be autism-friendly with participation from children from ‘Sanad Village’ -The region’s largest center for people of determination. Participants cleaned the Beach and picked up items, such as cigarette butts, paper & plastic bags, and disposable cutlery from the popular shoreline.
Waste management has always been one of the key environmental priorities for The Sustainable City, with sufficient in-built recycling and disposable systems. Last year the community achieved an 89% waste diversion rate, making significant strides in its mission toward a more sustainable future.
The initiative is part of a global movement comprising 20 million people from over 180 countries that held cleanup activities to rid the planet of trash, cleaning up waste from many different locations worldwide.
